Table Of Content
You can also generate a public or private online shareable link with the option to require an email address before accessing for lead generation. Or, you could even embed the white paper onto a page of your website. Just like other white papers, research white paper examples include reported facts and data aimed at educating readers around a particular topic.
Share It On Social Media
Photos, icons, and illustrations can play an important role in how effectively your white paper communicates information. It’s almost as important as knowing how to write a white paper that conveys information succinctly. Layout and design should be on your mind from the moment you start outlining your white paper copy — they go hand-in-hand.
Apply Branding Easily
Often, businesses will use their company branding on their white paper to tie their design cohesively to other company publications. Before starting on your white paper, it’s important to understand the goal it’s trying to accomplish. Most often, businesses use white papers as a supplement to other forms of content marketing, including blogs and educational articles.
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After finishing your creative process, download the white paper as an HTML5, JPG, GIF or PDF file or shared via a link. If you’re ready to upgrade your long-form content, take action by downloading this professional social media risks template. A white paper is a well-researched, authoritative report on a specific topic. TechSmith studied over 4,500 office workers and found that people absorb information 7% faster when they’re given text with accompanying images, versus just plain text. When designing your white paper, look for opportunities to make the text easier to scan with visuals. You can create a functional table of contents by adding hyperlinks to individual chapters and sections.
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As I mentioned above, the content of a white paper takes the reader on a journey from a base problem or statement. Using verified facts, statistics, quotes and other data as evidence in your white paper can help your business establish authority in its niche. It’s also important for ensuring your white paper has a powerful impact on your audience. This white paper, since it’s about the military, needs to keep a more serious tone. If your team has already done this work, that’s one step less for you. It’s helpful to create a visual user persona to get a snapshot of your audience’s needs and characteristics.
Interactive white papers allow you to gather information with lead forms and connected social profiles. You can then use this info to personalize your white papers to each specific reader. Including information about your reader creates a sense of connectedness and makes the reading experience more conversational. Interactive white papers provide many new and exciting design options for making your content come to life.
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“Design for Impact:” Atrium Health Innovation Team Reshaping Business and Outcomes.
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Include why you wrote the white paper and what you hope the reader will get out of it. The idea is that you need to understand your audience well in order to make a connection. If your title interests them, they’ll start to read, but if the content isn’t up to par, you’ll lose the opportunity to make an impact.
Allow for plenty of white space on your pages
When I started creating custom digital content, I could never have imagined today’s content marketing landscape. Back then, one custom publication required a whole team of designers and developers and took days to create. Be sure to have your color scheme interwoven throughout the template, and leave designated space for graphics, visuals, custom illustrations, charts and other design elements.
Emphasize key points and takeaways with tables and text boxes
Having a logical flow not only improves readability but also adds credibility to your white paper. It shows that you have put thought and effort into creating the document, which reflects positively on your brand. A well-crafted white paper follows a logical flow and is organized in a way that makes it easy for the reader to follow. By flow, we mean it should have a clear introduction, main body, and conclusion. The main body should be divided into sections with catchy headings to keep the reader engaged. Then, these sections should “flow” into one another with transition words and sentences.
Showcase in-depth data and statistics within your white paper by visualizing numbers with charts, graphs and customizable data widgets. White papers can be formatted in any number of ways, but depending on your industry, you may want to consider formatting your white paper for printing on standard printers. In that case, it’s best to stick to a letter-sized page, whether in portrait (8.5×11) or landscape (11×8.5). Varying your page layout will help keep readers engaged by going against their expectations. When the eyes have something new to look at, it’s easier to stay engaged. In this example, they use different fonts and colors for each level of header.
You can also use data visualizations like charts, graphs, maps and infographics to add a visual touch to your white paper. Your content is ready and it’s time to put it all together in a concise document format. If you design well, you can make even the most boring topic look interesting. Improve the impact of your white paper by writing it in collaboration with your team or colleagues. Use the workflows feature to assign the data visualizations to one person, a specific section to another, the proofreading to another and so on.
If you plan to create and share numerous live Visme links for white papers, start using Visme’s dynamic fields feature. Include a summary and add more info than you would on a social media post. You don’t need them to sign up in exchange for the white paper; you just want them to open it and read it, so it’s okay if you reveal more of what’s inside. A white paper is great for generating leads, but you can also send it as a gift to your existing email list. Send the link to the digital version or the PDF file to everyone on your email list with a small blurb and invitation to read.
However, the length can vary depending on the complexity of the topic and the amount of research and data presented. For simpler topics, or those that they plan to repurpose as a social media post, some companies prefer to use a one page white paper. A step-by-step guide on creating effective email marketing campaigns is presented in this white paper. It’s a lengthy document, so AWeber breaks it up using headers and a table of contents so you can navigate to the info you need quickly. A common mistake marketers make is to use white papers as a thinly veiled sales pitch.
You can also use charts and graphs to make data more engaging and easy to understand. Visualize numbers and statistics, highlight important sentences, use a professional and easy-to-read font, and create the perfect white paper. If you have enough internal resources, think about creating a range of white paper templates. Every visual project that your company or business creates should be branded, including your white paper.
Readers might want to highlight specific areas; subheadings will make it easier to find their notes later. First, the design choices for this cover helps with the attention-grabbing aspect. The word ‘Dengue’ is in all caps and the entirety of the title is over a red splatter that resembles blood. Also, differing from an eBook, a white paper includes supporting data visualization apart from eye-catching imagery. To create the outline and format for your white paper with Visme, open the whiteboard or a blank document template to start.
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